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Zero-waste future?
NOVOTNÁ, Věra
This thesis deals with the issue of a waste-free future. It discusses the possibilities of sustainable development, circular economy and Zero Waste lifestyle. The thesis is structured in two parts - a theoretical one, which deals with the development and description of the above mentioned issues, and a practical one, which finds out what are the obstacles to the spread of the Zero Waste lifestyle. The research is based on the issues of financial and time commitment to Zero Waste, availability of information and actors involved in Zero Waste activities. It was found that although the contemporary public is still influenced by consumerist lifestyles, a section of it resorts to practicing selected rules of the Zero Waste direction. Most of the people are engaged in waste segregation (Recycle), the remaining areas of R's provide opportunity for development. The main barriers to the spread of Zero Waste lifestyle are the lack of information about Zero Waste, the unavailability of Zero Waste shops and other initiatives, and its time-consuming nature. Recommendations for the expansion of Zero Waste are mainly based on increasing the promotion of sustainable lifestyles, and consequently of the individual Zero Waste rules, through the internet, the media, the activities of cities and municipalities and, last but not least, through educational activities at all levels of education. It is also worth mentioning the support for the creation of new Zero Waste initiatives or the promotion of a change in consumer attitudes.

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